Elizabeth Arden was one of the first female entrepreneurs in 20th century America. She was a power player before women even had the right to vote. At a time when makeup and cosmetics were considered improper, she was instrumental in changing how the world thought about beauty. The ultimate influencer, not only did she build an enduring global business empire, Ms. Arden helped establish an entire industry.
From the start, Elizabeth Arden broke with convention on every level. She pioneered a scientific approach to skincare formulations. She created beauty products such as eye makeup and bold red lipstick, and cult classics such as Eight Hour® Cream, the first multipurpose beauty product. She was the first to launch sample and travel-sized cosmetics and established the concept of the “makeover”.
Elizabeth Arden believed in reinvention, innovation and constantly redefining what beauty can be. She believed in pushing the limits of what is possible and strived to empower women through beauty creating that personal inner strength that comes from feeling truly beautiful and confident. Today, Elizabeth Arden's vision, entrepreneurial spirit and commitment to supporting and celebrating women remains our mission and our inspiration.
1910
The Beginning
A legendary innovator and entrepreneur, Elizabeth Arden opens the first Red Door salon on Fifth Avenue.
1916-17
Skincare and Colour
Elizabeth Arden introduces a full line of skincare and colour cosmetics. She also creates the first travel-size products.
1930
The Multitasking Wonder
Eight Hour® Cream is introduced to the world. Today, it is still loved by makeup artists and beauty influencers worldwide thanks to its myriad of uses and benefits.
1944
Marching On
Elizabeth Arden marched down Fifth Avenue to support women’s voting rights, handing out red lipstick to fellow suffragettes as a symbol of solidarity.
1946
True Innovator
With many notable beauty innovations, first of its kind services and successes under her belt, Elizabeth Arden becomes the first businesswoman to appear on the cover of TIME magazine.
1962
Royal Warrant
Royal Warrant appointed by HM The Queen Elizabeth II.
1989
The Iconic Fragrance
The signature fragrance, Red Door, makes its grand entrance. The scent was inspired by the namesake salon.
1990
The Capsule
The first of its kind, iconic gold capsule Ceramide Capsules launches.
2005
Expanding the Line
Elizabeth Arden launches PREVAGE® a skincare collection formulated with the powerful antioxidant, Idebenone, to address skin ageing caused by environmental aggressors. The same year, Pure Finish Mineral Makeup is introduced to the world.
2010
A Beautiful Centennial
Elizabeth Arden celebrates 100 years of beauty.